Custom Travel Content & Copywriting That Elevates Your Brand
I help travel brands, tourism and MICE organizations and media companies turn their message into custom content that engages audiences, strengthens relationships and supports business goals.
I’ve worked with some of the biggest names in the industry — including tourism boards, airlines, hoteliers and the meetings and incentives sector. My experience includes two freelance stints with American Express Custom Publishing, more than 15 years working with the U.S. Travel Association and an ongoing relationship with Northstar Travel Group, the nation's largest travel trade publisher. If you're looking for high-quality, results-driven content that speaks to your audience, you’ve come to the right place.
Content that resonates — for individual projects and ongoing partnerships.
Diverse Content Services for Diverse Clients
From crafting compelling website copy to producing webinars and sponsored content, I’ve partnered with both industry giants and boutique players. My clients have included Expedia, Orbitz, Hilton, IHG, Globus, Atlas Ocean Voyages and the World Travel & Tourism Council, to name a few. I’ve also worked regularly with PR agencies and Northstar Travel Media, the largest travel trade publisher in North America, to develop sponsored travel content that drives engagement and results.
Expert Content Editing & Management
When American Express Custom Publishing needed an experienced freelance editor and project manager for its consumer site targeting Centurion Black Card members, they hired me. Twice. The National Automobile Dealers Association, meanwhile, hired me to put together its daily PM Headlines email, where I chose compelling news and features to keep members informed while staying on target with the organization's brand positioning.
Whether it’s managing travel website content, newsletters, or social media, I have the expertise to deliver polished, professional results that resonate with your audience.
On-Site Event Content
For more than 15 years, I collaborated with the U.S. Travel Association, creating and editing strategic content for the IPW Daily, the official publication of the nation’s largest international tourism convention. I've also worked with the National Automobile Dealers Association at the massive NADA Show, as well as the World Travel & Tourism Council to deliver timely, high-impact content during its first-ever Americas Summit.
Content Tailored to Fit Your Audience
I specialize in crafting content tailored to specific demographics. I've written multiple Travel Agent Academy webinars — including an entire series for Delta Air Lines and Air France-KLM, targeted at travel advisors. On the consumer side, my articles for Orbitz Worldwide drove traffic and boosted sales in the business travel sector, consistently ranking among the most-viewed content on the site. I’ve also created successful LGBTQ+ branded travel content for GayCities.com, working with state tourism offices in Orlando, Minnesota and Illinois.
Destination Marketing and Consulting
When Great Value Vacations wanted to expand their product offerings in Latin America, they hired me — twice. Leveraging my deep knowledge of the region, I helped them develop new products in Panama and Colombia, providing insights and strategies about destinations and hotels to enhance their offerings. I even organized scouting trips and made introductions. Whether you’re a tourism board, vacation packager or destination marketer, I can help you create content and campaigns that stand out.
AI Content Optimization for the Travel and MICE Industries
I help travel companies and MICE organizations maximize the potential of AI-assisted content through expert editing, fact-checking, brand-voice alignment and workflow guidance — combining efficient technology with experienced human editorial judgment.
Public Speaking That Engages, Educates and Entertains
I've spoken and moderated panels at events including three ASTA Global events, the New York Travel Festival, New York Times Travel Show, South American Hotel & Tourism Investment Conference (SAHIC), the Los Cabos Tourism Board's annual holiday event, the Louisville Book Festival and the Tennessee Williams & New Orleans Literary Festival. My growing list of public appearances, voiceovers and Webinars attest to my ability to connect with various audiences. And I can tailor a message designed to inspire, entertain and inform your audience, too.
Testimonials
Consistent, high-quality results for top industry clients
Services that Drive Business
“Mark Chesnut worked as a freelance writer and copywriter for U.S. Travel for several years, focusing on content for IPW Daily. He consistently provided high-quality results for articles and promotional materials, as well as for advertorial content, working directly with our organization and sponsors to create engaging copy. He is so great to work with – kind, responsive, organized and timely.”
— Bridgett Hebert, Senior Director, Event Content and Education, U.S. Travel Association
"Mark’s writing is consistently on target, polished, insightful and engaging. I am confident in Mark’s ability to deliver content that aligns with and supports our company’s commitment to providing valuable, relevant information. He has played an important role in helping us achieve our goals.
— Lesley Krautheim, Director, Custom Content,
Northstar Retail Travel and Meetings Groups
