Fresh Content That Engages Your Customers
So you need fresh ideas for travel content. Perhaps a new strategy for connecting with travelers through your website, a newsletter, webinar or social media. Why should you contact Mark, of all people? Read on for examples of how he can help grow your business with engaging and compelling content (then, when you're ready to talk, click on the blue button).
4 Ways I Can Help Build Your Business
1. By helping you understand the mind of the reporter, editor and blogger. With more than 20 years as a travel journalist and editor, I can help you understand what the media wants.
2. By helping you to connect with travelers online. My expertise will help identify the content that drives traffic for your business.
3. By creating content and promotional copy that will get you noticed. I’ve developed concepts and content for dozens of advertising, advertorial and educational programs. I’ve worked with some of the biggest travel suppliers and destinations around the world, as well as some of the smallest. And I can help you, too.
4. By managing your promotional content. I work with designers, writers, content experts and top marketing and communications firms to create expert teams tailored to the needs of each project and client.
Looking for Examples?
Consider this:
• When the Mexico Tourism Board and Northstar Travel Media, the nation’s largest travel trade publisher, needed to create multi-platform copy to spark renewed interest in the destination and combat negative press, they hired me.
• When American Express Custom Publishing was in search of a seasoned writer, editor and project manager to handle content for its Travel Insights Website, targeting its top-level Centurion “black card” members, they hired me. Twice.
• When Orbitz Worldwide needed fresh, concise online content to drive traffic and build sales in the business travel sector, they hired me (the content I created as business travel blogger, in fact, consistently ranked among the most viewed on the entire site).
Check out my list of services, clients and media outlets. I’m a full-time freelance copywriter, project manager and editor, working with a variety of travel industry clients. I have more than 20 years of experience as a writer, editor and manager, including two stints with American Express Custom Publishing Solutions and nearly nine years at Northstar Travel Media, the nation’s largest travel trade publisher (and I continue to work with Northstar on custom publishing and advertorial projects today).
My range of media outlets and travel industry clients has increased exponentially in recent years, thanks to online growth and articles published a variety of media.
And that’s just the tip of the iceberg. I can also talk your ear off about trends in the travel industry — and I love speaking publicly on behalf of various media outlets and companies at consumer and intudstry events.
I’ve moderated and participated in panels at a number of travel and journalism conferences and workshops, including the New York Times Travel Show, ASTA Global, the New York Travel Festival, SAHIC: The South American Hospitality & Tourism Conference, TravelAge trade shows, The Learning Annex, Passport Magazine, the National Lesbian & Gay Journalists Association and the International Conference on Lesbian and Gay Tourism.
I’ve also done voiceover work for major agencies in New York City. And — in addition to writing for major media outlets — I’ve also been quoted and interviewed in a variety of media, including Air Transport World, PBS’s “In The Life,” Detroit Free Press, San Francisco Chronicle and other daily newspapers nationwide.
What I Can Do For You
• Online editorial and custom content creation and management
• Social media strategy consulting and implementation
• Editorial and custom publishing project management
• Feature and guidebook writing and editing
• Copywriting and promotional program development
Areas of Specialty
• Travel advisors and travel agencies
• Consumer travel• Business and leisure travel
• Luxury and spa travel
• Adventure travel
• LGBTQ+ travel
• Meetings, conventions and incentives
• Tourism and travel industry trends
• Latin America (Mexico, Central/South America, Caribbean)